Wednesday, July 21, 2010

3DTV - An example of demand side market failure

There are many gadgets and toys that a person can buy when they walk into a consumer electronics store, but do we really them if they could potentially harm us? One new item on the market is the 3D LCD television. Not only does this new TV require that you wear special glasses to get the full experience, there are some people that they warn not to watch it due to potential health hazards. Do we really need a television in our home that the manufacturer warns pregnant women not to watch? I wonder what Samsung expects you to do if you get pregnant and already own their TV?

I think it is not only irresponsible, but unethical to produce a television that certain people can't watch without risking their health, especially when it is something as common as a television and they group that must avoid it is as common as pregnant women. Samsung also has the following warnings for the average viewer: "Viewing 3D television may also cause motion sickness, perceptual after effects, disorientation, eye strain and decreased postural stability,...It is recommended that users take frequent breaks to lessen the potential of these effects. If your eyes show signs of fatigue or dryness or if you have any of the above symptoms, immediately discontinue use of this device and do not resume using it for at least thirty minutes after the symptoms have subsided."

I also find it unethical that these issues are not disclosed in their advertising.

Here is one of their advertisements where there is absolutely no indication that some people should not use their device:


Here is an article on CNN where they discuss the warnings that Samsung has issued about their 3D product:

http://scitech.blogs.cnn.com/2010/04/15/samsung-issues-warnings-about-3-d-tv/



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